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How To Create Flash Video for TV Commercial

Although originally built to create vector-based animation for the web, Flash can also be used to create animation for video and television. You can use Flash to produce high quality animation and output to video format for showing on DVD or as a TV commercial.

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Despite the growing popularity of world wide web and online video services such as YouTube, TV commercial is still considered as the most effective mass-market advertising format. Even Google has launched their Google Adword Video services.

And it's becoming more common for Flash to be used to create TV commercials, which could be a short 10 second TV commercial or feature-length cartoon animation.

Flash exports AVI and QuickTime files, both with or without sound. You can then import these formats directly into many standard video editing programs and then output them to tape or CD. By using Flash to create video file, you can create TV commerical with a low budget -- there is no need to hire a whole video production team and actors to do the video filming.

Free Download: A4desk Flash Video Player Trial Version

The following are few important factors you need to take into consideration, when creating a Flash TV commercial, which includes display resolution, screen size, frame rate, color and video format required when you output from Flash.

-- Display resolution

Display resolution refers to the number of distinct pixels in each dimension that can be displayed. Usually televisions are of the following resolutions:

* SDTV: 480i (NTSC, 720x480 split into two 240-line fields)
* SDTV: 576i (PAL, 720x576 split into two 288-line fields)
* EDTV: 480p (NTSC, 720x480)
* EDTV: 576p (PAL, 720x576)
* HDTV: 720p (1280x720)
* HDTV: 1080i (1280x1080, 1440x1080, or 1920x1080 split into two 540-line fields)
* HDTV: 1080p (1920x1080 progressive scan)

Output your animation periodically to an SWF, animated GIF, AVI or QuickTime file. These formats show you the speed of your animation better than Flash movies inside the Flash editor. Even with a good graphics card, Flash movies played inside the Flash editor often run a bit slower than the stated frame rate.

--- Frame rate

Frame rate is the measurement of the frequency (rate) at which an imaging device produces unique consecutive images called frames. Frame rate is most often expressed in frames per second (FPS) and in progressive-scan monitors as hertz (Hz). The standard recommended frame rate is 30 frames per second for NTSC, and 24 frames per second for PAL.

-- Screen Size

TV screen size is often different from your standard compute monitor. When creating a flash commercial, you should maintain an aspect ratio of 4:3 to avoid any stretching in the post-production changes. 720 x 540 at 30 frames per second (fps) is a fairly standard stage size for NTSC. For PAL use 768 x 576 at 25fps.

Flash is a vector based program, therefore if you design the flash ad using vector images, their quality will be the same regardless of final screen size output. However if you are going to use a lot of raster based images in your production, like pngs and jpgs, then it becomes more important that you use the images in highest possible resolution, or it will look blurred in your final product.

--- TV Safe Color

Many of Flash's color, such as the red color, are too bright when broadcast on television. You should choose television-safe colors, or use a software program such as Debabelizer to create a television-safe palette.

--- Output your flash animation into Video Format

You should export your flash movie file into standard video file format such as AVI, WMV or MPEG for TV broadcasting. The steps are very easy to follow. In Adobe Flash, simply select [File->Export->Export Movie] and choose the exported movie option, and then the conversion is complete.

The display resolution, frame rate and video format used might vary from different TV broadcasting companies. Therefore you shoudl always check for video file format details first before working on the flash movie.

Starting a Flash TV commercial from scratch is very time-consuming and complicated; it will be perfect if you can use the ready-made flash intro templates to create the flash movie in just a few minutes. A4Flash offers a collection of professionally designed Flash ADs and Intros templates that can be converted into TV commercials easily. All of the intros come with source FLA files and are fully editable. We also provide customization service to help you insert your company name and logo, convert to your desired resolution and frame rate at a reasonable price.

Other Flash Video related frequent ask questions:
Embed / Put video to HTML or PHP website Movie file format conversion
  • What is flash FLV streaming movie files?
  • How to make flash FLV streaming movie files?
  • How to embed streaming movie video file to html?
  • Create a flash video player for website with custom skin.
  • How to put video files into webpage the easy way?
  • How to encode AVI movies to streaming flash video for put on website?
  • How do I upload video files to my existing home page?
  • How to import flash video to my blog?
  • How to embed movie into flash site?
  • How to embed flash video into website
  • How to embed windows media player movie into website
  • An easy software to make code for video in website
  • How do you place video into your website using flash?
  • How to play .mpeg video file into flash player?
  • How to add video streaming at website?
  • How to convert video file to streaming format?
  • How to create flash video from movie file?
  • How to convert AVI video to flash movie?
  • How to convert MOV video to flash movie?
  • How to convert Quicktime to flash video FLV?
  • How to embed Quicktime video into website?
  • How to embed WMV video to my blog?
  • How to embed AVI movie into my website?
  • How to embed FLV video into HTML page?
  • How to create FLV flash video from WMV files?
  • How to create FLV flash video from AVI files?
  • How to convert MPEG/MPG video to flash movie?
  • How to convert MOV video to SWF flash video clearly?
  • How to put video inside email or website for videomarketing?

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Firstly, do not embed your WMV, AVI or MPG movie files directly to your web page. You should convert your movie file into a streaming movie file format. This way your visitors can watch the movie while it is getting downloaded (otherwise they have to wait and can't see anything before the video file is fully downloaded, and people usually just go elsewhere).

As of today, the most popular and commonly used online movie file format for website is the Flash FLV video format.

There are several reasons why Flash FLV is the best choice for adding movie to your website:

1. Flash Player is supported by 90% or more browsers, more than any other player. Flash works on Windows, Linux. MacOS. And flash works in all types of browser including Internet Explorer, Firefox, Safari, and Opera. In contrast, your WMV video file can only work on MS-Windows using MSIE.

While you can embed a Windows Media Player into your website. However it is an ActiveX component which cannot be supported by all browser, and the movie loading speed is very slow.

2. Flash Stream video is the leading format using by video websites such as YouTube, Google Video, Yahoo video etc. Once you have your .wmv , .mpeg, .avi, .mov video converted into Flash format, you can use them on your own website, as well as sharing them on those video websites anytime.

3. Flash FLV does video streaming automatically -- there is no need for any special processing of the file. All you need is a flash video player component or template, and the FLV file will play in streaming mode automatically.

4. Developers will have more control over the presentation of Flash video files -- video editing can be done using Adobe's Flash product, you can design your own player user interface.

There are freeware and shareware flash video software you can use without buying Adobe Flash, and without learning any flash programming.

A flash video player software can automatically convert your windows media file (wmv, or avi) into .FLV file for streaming, and allows you to easily embed your video into a pre-designed video player template.

A4Desk Flash Video Player solves the following frequent ask questions:
Embed / Put video to HTML or PHP website Movie file format conversion
  • What is flash FLV streaming movie files?
  • How to make flash FLV streaming movie files?
  • How to embed streaming movie video file to html?
  • Create a flash video player for website with custom skin.
  • How to put video files into webpage the easy way?
  • How to encode AVI movies to streaming flash video for put on website?
  • How do I upload video files to my existing home page?
  • How to import flash video to my blog?
  • How to embed movie into flash site?
  • How to embed flash video into website
  • How to embed windows media player movie into website
  • An easy software to make code for video in website
  • How to convert video file to streaming format?
  • How to create flash video from movie file?
  • How to convert AVI video to flash movie?
  • How to convert MOV video to flash movie?
  • How to convert Quicktime to flash video FLV?
  • How to embed Quicktime video into website?
  • How to embed WMV video to my blog?
  • How to embed AVI movie into my website?
  • How to embed FLV video into HTML page?
  • How to create FLV flash video from WMV files?
  • How to create FLV flash video from AVI files?
  • How to convert MPEG/MPG video to flash movie?
  • How to convert MOV video to SWF flash video clearly?
  • How to put video inside email or website for videomarketing?


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